Entrepreneur, Leader, Web Developer & FI Enthusiast Introducing Michael Houghton

Originally from New Zealand and now living in Ireland, I've spent the last fifteen years developing and growing businesses.

I graduated from the University of Auckland in 2005 with a Bachelor of Commerce majoring in Management and Entrepreneurship.

I have had the chance to establish unique businesses in various industries, such as: ecommerce, IT services, financial trading and forestry.

I am also a very competent web developer and have over 15 years experience as a remote web developer. I work with a small group of clients, many whom I have been working with since 2004.

Outside of the business world, I have also made contributions in the community and am actively involved in a project to help establish new junior hockey clubs in Ireland, as well as looking to help establish new native forests in Ireland.

I am passionate about financial Independence and in June 2019 I launched The Irish FIRE Podcast, which tells the story of my journey towards financial independence.

I'm constantly hunting for new opportunities and am passionate about leaving a lasting legacy. Connect with me on LinkedIn, or join my email list below.

Current Projects

Innosoft Limited

Founded November 2012

Innosoft is a web development services company, focused on providing website development for clients based all over the world.

We take a rapid development approach to web development and look to provide innovative solutions to often complex IT challenges.

Wholesale Directory

Founded May 2014

Wholesale Directory is Ireland's leading resource for finding wholesale suppliers in Ireland. The website was initially launched in 2014 and listed over 500 Irish based wholesale suppliers.

Hockey Evolution

Founded December 2018

Hockey Evolution is a grass roots development project aimed at growing and expanding hockey in Ireland.

We work closely with Hockey Ireland to identify potential new venues for junior hockey clubs and work with parents and senior players to establish new junior hockey clubs in Ireland.

The Irish FIRE Podcast

Founded June 2019

The Irish FIRE Podcast brings you on my journey towards financial independence. I record regular podcasts and write blog articles about my journey towards financial freedom.


Founded February 2020

LoveTrees.ie is a social and economic initiative aimed at planting significantly more native trees in Ireland.

We are in the process of forming a Co-Op which will allow individuals and organisations to become part-owners of Irish native forestry, while benefiting from the income that the forest generates over its lifetime.